Salone del Mobile

The space created by TRUE at the Milan Salone fair showcased its new essence of wood range, creating our welcoming ambience. The highlight at the center of the space was a large rock: natural stone as the “core” of domestic life, the nucleus from which everything starts. All around are moments of conversation, work, and culinary preparation interspersed with visual breaks and sightlines that allow visitors to grasp the details of individual furnishings. Not an overlap, but a series of elements to fully illustrate the new 2024 collections: from the Essence family designed by Norm Architects, to the new and compact Flap kitchen by Parisotto+Formenton, and the lounge version of the Lisa seat by Studio Egg-S.

An open, and yet at the same time,  filtered space, where the effect of natural light envelops everything, creating the intimacy of a place to gather, spend time, relax, and share projects. This is the True hospitality world: daily hospitality that ranges from domestic to work environments to hospitality spaces. The warmth, materiality, and essentiality of wood are the theme of the entire space: from architecture to the exhibited collection. A work table, which is a kitchen, as the beating heart of the pavilion from which not only food but the entire principle of hospitality and sharing of the True world starts; and then tables for working and eating, lounges for relaxing and chatting. In an essential yet sophisticated atmosphere, neutral yet decisive, the True pavilion is built at the 2024 Milan Furniture Fair.