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The new concept of Up-Cycling colors

Up-Cycling colors is the concept that we want to introduce this year, by using colors from our previous collections and matching them with six new representative colors. Furniture’s trend moves on in a slower way than fashion, that’s why would like to slow down the rhythm and share our 2021+ collection splitted in two issues.

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new-horizons
NEW HORIZONS
long-term
LONG TERM
holistic-spirit
HOLISTIC SPIRIT
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Moodboard
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Color analysis

The Pantone 14-4211 TPG enhance the sense
of clarity, it is a long-term color, it has a clear role to play and create fresh new statements
of personal expression. This Color palette is enduring and timeless with dark brown as a foundation for a delicate cloudy blue and warmly white. A pleasant and summery orange yellow in contrast with a peace of mind pansy purple.

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Color becomes paramount in defining new identities and shaping these positive visions of the future. Digital environments, new beauty standards are part of these dynamic creative process. How design impacts on our physical and mental health? The answer is hybrid design. A major takeaway is that home has been reinstated as our emotional heart land; it is personal, intimate, a perfect safe place, a highly functional cave. We need downtime spaces, easy to be transformed or like VitraHaus calls it: “the dancing office”, new solutions to apply in our homes.

KEYWORDS
· Sense of belonging
· Serenity
· Twisting & looping
· Sanctuary home
· Domestic revolution
· Back to the cave
· The comfort zone
· Pushing boundaries
· Meaningful spaces
· Hybrid design

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palette-2021-2
Moodboard
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Color analysis

Pantone 14-0418 TPG is a color that brings
out focus and balance, a new conception of neutral, being a timeless mid-tone it has a trans-seasonal appeal, enhancing wisdom, courage and equality. Its yellow undertone gives a calming and grounding quality. With the dark medici blue as base for the deep green blackish and the quietness accent of vivid orange.

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Biophilic design’ and ‘arcology’ are coming out
to promote connectivity with nature, an evolved concept focused on balance the fusion between architecture with ecology. But what is arcology?
As Paolo Soleri said, “arcology is an architectural organism of such character and dimension as to be ecologically relevant. Architecture and ecology reflects life”. Viewpoint Color magazine made a full article about how we are going to confront the new green reality. “For the new generation it’s been a great time to step away from the screens and to reconnect with the outdoors in many ways”.

KEYWORDS
· A reflection of nature
· Timeless creations
· Plant tribe
· Earth tones
· Balancing opposites
· Natural bond
· Design through Up-Cycling
· Holistic wellbeing
· Time in nature

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immagine-1-palette-3-cmf-2021
Moodboard
Discover more
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Color analysis

Pantone 11-0607 TPG, starting fresh, the perfect color fit into the ‘start all over again’. A magic white crisp white, the point zero color that invites to reflection combined with a subtle pale rose and a pinkish cinnamon yellow that recalls action. The earthy pastels sudan brown and the recall of an olive buff green appear as a new small luxury.

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A holistic wellbeing, a reflective moment and
time where the space intensify the connection with our senses. Totems, objects, volumes are detached from their primary function giving us the opportunity to experience a contemplative silence around us, a spread anonymity of the lining.
With this new rituals, we have the chance to have a spiritual awakening and produce other transformations. Objects are familiar but surreal, charged with personal symbols ‘in the desert you become a discoverer”.

KEYWORDS
· Contemplative silence
· Forms wraped & skewed
· Spiritual
· Connection with reality
· Holistic wellbeing
· Fresh & healthy
· New small luxuries
· Introspection
· Regenerate
· Reflection

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