The color weight, is one of the ways to apply the color palette into products and projects. By dividing the six colors in a unit identifier of 1X you give the perfect hierarchy to the principal color, the secondary and the color accent. The inner circle with the 6 colors represents the main color palette and the outer circle represents the right color weight that should be apply.
Trend Tracking 2020
High presence of raw materials, natural materials, hand-made or hand-sculpted objects. Strong divergence between isolation & community as same as balance and disproportion. There is a strong presence of both extremes, some trends tends to move to the urban scale generating social movements, social behaviors and an intense interest on the community impact range. On the other hand, the solid existence of isolation and increase of the intimacy research is crucial. These two extremes find each other in the middle, between differnet aesthetics aspects like contrast & uniformity, that as its name suggests, is the perfect disparity between rough & soft, multi-color & mono-color, materic & immateric, neutral color & intense hue color, tactile & intagible.
THE HUMAN TOUCH
NEW NARRATIVES
FOOT PRINT
LICENSE TO DREAM
The Human Touch
People are developing an important attachment to the historical heritage indeed are shifting towards meaningful connections. 2020 will face and embrace the search of a global wellbeing, regaining consciousness of the collectiveness meaning. People will look for new perspective, a world made of human emotions rather than connections. Moving away from traditional living, Co-living developments will become more and more important through time, the common denominator will be spaces for gathering where to express the self. Human touch is the key. 2020 It’s a time of new voices that are screaming desire to reconnect with the past.
Moodboard
Discover more
High presence of raw materials, natural materials, hand-made or hand-sculpted objects. Strong divergence between isolation & community as same as balance and disproportion. There is a strong presence of both extremes, some trends tends to move to the urban scale generating social movements, social behaviors and an intense interest on the community impact range. On the other hand, the solid existence of isolation and increase of the intimacy research is crucial. These two extremes find each other in the middle, between differnet aesthetics aspects like contrast & uniformity, that as its name suggests, is the perfect disparity between rough & soft, multi-color & mono-color, materic & immateric, neutral color & intense hue color, tactile & intagible.
People are not clinging on things rather finding a balance of the whole, revealing a new flexibility in the Future Thinking. We will experience a reconnection with ourself, re-learning how to be human, moments of meditation and isolation, in order to build deeper bonds while writing our own narrative. The transition is characterized by strong materialization through
High presence of raw materials, natural materials, hand-made or hand-sculpted objects. Strong divergence between isolation & community as same as balance and disproportion. There is a strong presence of both extremes, some trends tends to move to the urban scale generating social movements, social behaviors and an intense interest on the community impact range. On the other hand, the solid existence of isolation and increase of the intimacy research is crucial. These two extremes find each other in the middle, between differnet aesthetics aspects like contrast & uniformity, that as its name suggests, is the perfect disparity between rough & soft, multi-color & mono-color, materic & immateric, neutral color & intense hue color, tactile & intagible.
New Narratives
High presence of raw materials, natural materials, hand-made or hand-sculpted objects. Strong divergence between isolation & community as same as balance and disproportion. There is a strong presence of both extremes, some trends tends to move to the urban scale generating social movements, social behaviors and an intense interest on the community impact range. On the other hand, the solid existence of isolation and increase of the intimacy research is crucial. These two extremes find each other in the middle, between differnet aesthetics aspects like contrast & uniformity, that as its name suggests, is the perfect disparity between rough & soft, multi-color & mono-color, materic & immateric, neutral color & intense hue color, tactile & intagible.
Moodboard
Discover more
High presence of raw materials, natural materials, hand-made or hand-sculpted objects. Strong divergence between isolation & community as same as balance and disproportion. There is a strong presence of both extremes, some trends tends to move to the urban scale generating social movements, social behaviors and an intense interest on the community impact range. On the other hand, the solid existence of isolation and increase of the intimacy research is crucial. These two extremes find each other in the middle, between differnet aesthetics aspects like contrast & uniformity, that as its name suggests, is the perfect disparity between rough & soft, multi-color & mono-color, materic & immateric, neutral color & intense hue color, tactile & intagible.
In this environment Brutalism takes a new twist, carrying soft and gentle forms and a timeless elegance. In the next 3-5 years we will be surrounded by sculptural forms driven by strong textures and materiality. Dirt, imperfections, contrast and disproportion sculpters, roughness and purity. Nature traces trigger people’s curiosity generating
unexpected environments and new experiences to join. Knowing and understanding the brand’s background will be extremely important. We will walk into the future always keeping in mind our past and its roughness. In this trend material expresses it self in its maximum state. 2020 is time for new perspective, we give value to what is different.
Foot Print
High presence of raw materials, natural materials, hand-made or hand-sculpted objects. Strong divergence between isolation & community as same as balance and disproportion. There is a strong presence of both extremes, some trends tends to move to the urban scale generating social movements, social behaviors and an intense interest on the community impact range. On the other hand, the solid existence of isolation and increase of the intimacy research is crucial. These two extremes find each other in the middle, between differnet aesthetics aspects like contrast & uniformity, that as its name suggests, is the perfect disparity between rough & soft, multi-color & mono-color, materic & immateric, neutral color & intense hue color, tactile & intagible.
Moodboard
Discover more
High presence of raw materials, natural materials, hand-made or hand-sculpted objects. Strong divergence between isolation & community as same as balance and disproportion. There is a strong presence of both extremes, some trends tends to move to the urban scale generating social movements, social behaviors and an intense interest on the community impact range. On the other hand, the solid existence of isolation and increase of the intimacy research is crucial. These two extremes find each other in the middle, between differnet aesthetics aspects like contrast & uniformity, that as its name suggests, is the perfect disparity between rough & soft, multi-color & mono-color, materic & immateric, neutral color & intense hue color, tactile & intagible.
In 2020 we will focus on the true cost of ownership and revalue local creative consumption. We see a biological future where we celebrate a natural trans-formative energy, made of experimentation and a new perspective, of natural recipes with a reactive magical process. We see natural and raw pigments to push forward a dynamic and regenerative approach, we fine peace in the simplicity of nature.
Our personal growth is encouraged by a selective apathy to yield better results. There we connect with nature, we accept imperfections to low level of anxiety and burst into balance. Earthy colours are setting a security in the space, outlining a structure, forming n emotional space. Spaces of furniture that smells like nostalgia providing a sense of belonging.
License to Dream
As enlighten in the past years trends we are becoming a global generation with interlaced voices and new perspectives. Due to the pressure of sustainability in a fast changing world, we are facing a change of mindset. BORO a rooted tradition from Japan, meaning Born-Out-Of-Necessity, will be the common denominator. We concentrate in buying less but Buying better, is about making and mending rather than over-buy. This 2020 will see a peculiar attention and honour on patchwork aesthetic, enhancing self expression and playful techniques, empowering diversity and thinking.
Moodboard
Discover more
High presence of raw materials, natural materials, hand-made or hand-sculpted objects. Strong divergence between isolation & community as same as balance and disproportion. There is a strong presence of both extremes, some trends tends to move to the urban scale generating social movements, social behaviors and an intense interest on the community impact range. On the other hand, the solid existence of isolation and increase of the intimacy research is crucial. These two extremes find each other in the middle, between differnet aesthetics aspects like contrast & uniformity, that as its name suggests, is the perfect disparity between rough & soft, multi-color & mono-color, materic & immateric, neutral color & intense hue color, tactile & intagible.
High presence of raw materials, natural materials, hand-made or hand-sculpted objects. Strong divergence between isolation & community as same as balance and disproportion. There is a strong presence of both extremes, some trends tends to move to the urban scale generating social movements, social behaviors and an intense interest on the community impact range. On the other hand, the solid existence of isolation and increase of the intimacy research is crucial. These two extremes find each other in the middle, between differnet aesthetics aspects like contrast & uniformity, that as its name suggests, is the perfect disparity between rough & soft, multi-color & mono-color, materic & immateric, neutral color & intense hue color, tactile & intagible.
Constructions take on a sculptural cutting with visible detailing and a elegant simplicity, embracing technology while shifting between realism and mysticism in pursuit of personal haven. Strong the experimentation with layering, asymmetry and splicing. 2020 is embracing exchange, creativity diverse identities, a new optimism. Indigenous style meets global influences. It’s the time of inclusivity over appropriation.
