2024
Society is gearing up for a new chromatic era in which people are ready to explore new shades and uses of color. While neutral tones offer comfort and moments of reflection, colors symbolize changes, challenges, triumphs, ambitions, and respect.
Spectrum of
Nature
This trend seeks to distance itself from the digital world, advocating for an “eco-design” ethic that translates into warm, pure, and uncontaminated materials and finishes.
This rebirth heralds the beauty of the untouched, the unaltered, as an antidote to the intrusive and omnipresent digital existence we have become accustomed to.
Keyword
- Tactile and Emotional
- Sustainable Consumption
- Natural Palette
- Eco-design
- Reassuring Tones
Lengthy
Transition
There is a collective desire to pause, reflect, and move towards a vision of hope that requires tangible and shared actions. Red, a color rich in tradition and meaning, is the tone that unites us, representing shared participation.
It is a search marked by the purity of lines, blurring the boundaries between the digital realm and the physical one, seeking both the rawness and sophistication inherent in design.
Keyword
- Harmonious Union
- Cultural Origins
- Creative Expression
- Blurred Boundary
- Digital Art
Digital Mist
A set of neutral but intense tones that blend seamlessly to evoke a sense of escape.
These shades transport us to a distant place, to a destination where we seek ourselves, to revitalize and calm ourselves.
Within this palette lies a haven, fostering a sense of well-being that allows us to explore our emotions, preparing us for a new mindset capable of bridging the gap between digital and human creations.
Metallic elements introduce the concept of chromatic reflection, but also warm and enveloping tones that contrast with the cold atmosphere of technological perfection: a captivating contrast that captivates the senses.
A palette characterized by a delicate yet decisive gray-brown, a color that embodies delicacy and strength, and a metallic gray that merges into a language halfway between digital innovation and human creativity.
Keyword
- Chromatic Mix
- Tranquil Refuge
- Sensory Journey
- Metallic Elements
- Human Essence
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