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New Shades and Meanings

Society is gearing up for a new chromatic era in which people are ready to explore new shades and uses of color. While neutral tones offer comfort and moments of reflection, colors symbolize changes, challenges, triumphs, ambitions, and respect.

Chromatic Stories

Our 2024 color range, divided into three palettes, tells an engaging story of how shades envelop surfaces and materials, generating new interpretations. Whether beautifying an object on a small scale or defining the atmosphere of an entire interior design project, these colors have the power to enliven and enrich.

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SPECTRUM OF NATURE
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LENGTHY TRANSITION
digital-mist
DIGITAL MIST
spectrum-of-nature

Spectrum of
Nature

The warmth of nature

This trend seeks to distance itself from the digital world, advocating for an “eco-design” ethic that translates into warm, pure, and uncontaminated materials and finishes.

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Moodboard
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This rebirth heralds the beauty of the untouched, the unaltered, as an antidote to the intrusive and omnipresent digital existence we have become accustomed to.

Keyword

– Tactile and Emotional
– Sustainable Consumption
– Natural Palette
– Eco-design
– Reassuring Tones

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Lengthy
Transition

Collectivity and sharing in red

There is a collective desire to pause, reflect, and move towards a vision of hope that requires tangible and shared actions. Red, a color rich in tradition and meaning, is the tone that unites us, representing shared participation.

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Moodboard
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It is a search marked by the purity of lines, blurring the boundaries between the digital realm and the physical one, seeking both the rawness and sophistication inherent in design.

Keyword

– Harmonious Union
– Cultural Origins
– Creative Expression
– Blurred Boundary
– Digital Art

digital-mist

Digital Mist

Emotional refuges

Within this palette lies a haven, fostering a sense of well-being that allows us to explore our emotions, preparing us for a new mindset capable of bridging the gap between digital and human creations.

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Moodboard
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A palette characterized by a delicate yet decisive gray-brown, a color that embodies delicacy and strength, and a metallic gray that merges into a language halfway between digital innovation and human creativity.

Keyword

– Chromatic Mix
– Tranquil Refuge
– Sensory Journey
– Metallic Elements
– Human Essence

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Spectrum of Nature

Key Colors: 01 | 02 | 03 | 04

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Lengthy Transition

Key Colors: 05 | 06 | 07 | 08

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Digital Mist

Key Colors: 09 | 10 | 11 | 12