Join True and receive the exclusive CMF guide (Color, Material, Finishing)

Click here

Ferrero Technical Center

Alba (CN), Italy

Ferrero Technical Center, the brand’s new hub for technological innovation, is an Industry 4.0 facility, placing the environment and people at the center of its vision.
The modern architecture, with continuous windows and modular openings, provides a spontaneous continuation of the exterior towards the interior. The desire for a verdant landscape and the desire to make it present even in work spaces led the designers to choose True furnishings featuring beautifully crafted, visible wood components.
The architects, recognizing the brand’s desire for architecture that nurtures imagination, ideation and productivity, have integrated furniture, materials and colors, to help create a workplace that is harmonious with the natural context that surrounds the building.
Blade tables and Not Wood chairs, were used throughout. In some spaces, the Kay chairs are used, featuring two curved plywood shells and a soft, upholstered seat.
In others, padded Not that accommodate the guest

intent on conversing with the team during meetings and reunions.
E-quo tables and benches and Code poufs create a cozy and informal environment, and other single components that enrich small relaxation spaces. The DNA bench provides a touch of liveliness to destination spaces. Not Out chairs and Notable ables provide maximum outdoor relaxation.
The Ferrero Technical Center, honors modernity and innovation, while following the nZEB, nearly Zero Energy Building philosophy.

Ferrero Technical Center won the 2023 Sustainability Award in the category of BUILDING – EX NOVO, an important achievement that deserves applause and makes us proud to have participated and contributed to the realization of such a high-profile project.

Project: ©Frigerio Design Group
Photo: Anna Positano e Gaia Cambiaggi | ©Studio Campo, ©Enrico Cano