Not a final target, but a milestone to celebrate at a friend’s house, among friends.
In cc-tapis headquarters, designed with True furniture by Aldo Parisotto of Parisotto + Formenton Architetti, took place the party for the brand’s first ten years of art direction.
A collaboration that has helped define True’s identity, leading it to become a reference brand in the office, contract, hospitality and home sectors. Since 2014, through a path of shared growth, Parisotto has worked closely with the company’s team to develop furnishing solutions suited to new lifestyles, successful collections in constant balance between design, functionality and innovation.
A ten-year partnership that has marked the company’s international growth, the development of iconic products and the expansion of references for major brands worldwide.
Since the start, under the wing of the art director, collaborations have been set up with Italian and foreign designers, young beginners and well-known designers who have created products and collections which helped to consolidate True’s position in the global market. Among others: 967arch, Baldanzi & Novelli, Claesson Koivisto Rune, Debora Mansur, Defne Koz and Marco Susani, E-ggs, Favaretto & Partners, Leonardo Rossato, Luciano Dell’Orefice, Norm Architects, Orlandini Design.
The ability to grasp trends and interpret them in a contemporary key has been a constant in the collaboration between the CEO and the company. ‘In a mature market like the furniture field, we should always continue to innovate through design and quality, surrounded by the beauty of nature and the environment that has always inspired us,’ concludes Aldo Parisotto.
