Archiproducts Milano
True design fits this concept perfectly with its Wing Kitchen, the first work table for common spaces that turns into an authentic and technological kitchen, suitable for both home and office life. Following design and ergonomics, Flow stools by Defne Kotz and Marco Susani create the right aggregation around Parisotto+Formenton’s Wing Kitchen.
Similar to the “cocoon” theme and management of an organized and enveloping space, True also exhibits the Ethrio bookcase by Mario Tessarollo and the latest additions to the collection: the Abisko armchairs by Claesson Koivisto Rune, accompanied by the Blade coffee table by Parisotto+Formenton.
And not only is design becoming more and more respectful of the modern life, even showcases and major events have changed their approach: Archiproducts is the perfect and most contemporary example.
If in past years it was the Milanese design week that marked the inauguration and official presentation of the space in via Tortona to the public, today we find ourselves faced with a different scenario. The intermittent stops that have been caused by the Covid 19 emergency in the last year lead us to a new organizational method, which is more respectful of the times and particular needs of each individual company, within precise and individual research paths and development.
Compared to the past, today the focus is on the value of more specific events, which have as their main driver the quality of time and the type of meetings, even with reduced numbers of participants but supported by a connected digital strategy. Compared to the past, today the focus is to the value of more specific events, which have as their main driver the quality of time and the type of meetings, even with small numbers of participants but supported by a connected digital strategy. has a common denominator: the “Long Term” palette inspired by holistic well-being, the colors of nature, from the earth to cerulean horizons.
The 2021 edition of Archiproducts Milano starts from this new perspective and True design follows it, believing in this new “era of design”.