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Stories /

Turning a company building into a place where you want to be

Spend time and not only work, experiment and not only perform, enjoy and not only eat, create and not only do. This is True. Office, workspace, home, headquarter: let’s call it what we want because the project of the new True environments was born just to accommodate. To uses, to time, to needs and actions.

The project

Created by Parisotto+Formenton studio, the project provides a perfect integration between composition, volumes, paths, use of color and graphics.

The True language and its philosophy are shaped through the space, going far beyond the object and transforming itself into an environment, and then into architecture.

This is the True world

A place where the human dimension dictates the rules, even ahead of commercial and exhibition demands. Colours as sensory and narrative languages, not only as aesthetic finishes; three-dimensional graphics emerging from the walls; use of vegetation; studied relationship between natural and artificial light; pillars that turn into blackboards: because the real structural support lies in the space for creation and ideas.